数字化浪潮下的凤凰传媒:乘风破浪的投资与营运新篇章  

Phoenix Media in the Digital Wave: A New Chapter of Investment and Operation Sailing against the Wave

作　　者：王莹 何志勇 

机构地区：[1]北京印刷学院经济管理学院,北京

出　　处：《国际会计前沿》2024年第6期757-764,共8页Frontiers of International Accounting

基　　金：北京社科基金决策咨询项目“推动北京市出版深度融合发展研究”(22JCC058)的研究成果。

摘　　要：在数字化的大潮中,出版企业正在经历一场前所未有的变革,这不仅是一场技术的革新,更是一场深刻的商业模式和投资战略的重新洗牌。传统的出版形式已经无法满足读者需求。如何实现数字化转型,是每个出版企业面临的挑战。数字化转型的过程,会直接影响企业的财务活动,关系到出版企业在国内以及国际出版行业中竞争力的大小。我国众多出版企业也已进行了数字化转型的探索,并且在探索过程中取得较好的成绩,但同时暴露的问题也不容小觑。本文以凤凰出版传媒股份有限公司(以下简称为“凤凰传媒”)为例,探析我国头部出版企业在数字化背景下的投资与营运活动,并给出投资,创新,营运方面的策略,以期为我国出版行业的数字化发展提供借鉴。In the tide of digitalization, publishing enterprises are undergoing an unprecedented transformation, which is not only a technological revolution, but also a profound reshuffling of business models and investment strategies. Traditional publishing formats can no longer meet the needs of readers. How to achieve digital transformation is a challenge facing every publishing enterprise. The process of digital transformation will directly affect the financial activities of the enterprise and determine the size of its competitiveness in the domestic and international publishing industries. Many publishing enterprises in China have also carried out exploration of digital transformation, and have achieved good results in the process, but the problems exposed are by no means trivial. This paper takes Phoenix Publishing & Media inc. (hereinafter referred to as “Phoenix Media”) as an example to analyze the investment and operation activities of the leading publishing enterprises in China under the background of digitalization, and gives strategies for investment, innovation, and operation, with the aim of providing a reference for the digital development of China’s publishing

关 键 词：出版企业 投资营运 数字化 凤凰传媒 

分 类 号：F42[经济管理—产业经济]