网络购买农产品质量保证:挑战与解决方案  

Quality Assurance of Agricultural Products Purchased Online: Challenges and Solutions

作　　者：张语 巩元勇 

机构地区：[1]攀枝花学院,生物与化学工程学院(农学院),四川 攀枝花

出　　处：《农业科学》2024年第3期278-284,共7页Hans Journal of Agricultural Sciences

摘　　要：随着电子商务的迅猛发展,网络购物已成为消费者日常生活中不可或缺的一部分。特别是在农产品领域,网络购买已经从一种新兴的购物方式逐渐转变为一种主流的购物方式。然而,随着网络购买农产品的普及,其面临的问题和挑战也日益凸显。因此,对网络购买农产品质量保证的研究显得尤为重要。本文通过深入分析网络购买农产品所面临的问题、质量监管的困境、供应链的挑战以及技术应用的局限性,提出了针对性的解决方案和建议。在技术应用方面,本文探讨了现代技术在提升农产品质量中的可能性,并对现有技术的应用效果进行了评估。最后,本文强调了消费者权益在网络购买农产品中的重要地位,并提出了加强消费者权益保护的策略和方法。With the rapid development of e-commerce, online shopping has become an indispensable part of consumers’ daily lives. Especially in the field of agricultural products, online shopping has gradually transformed from an emerging shopping method to a mainstream shopping method. However, with the popularization of online purchasing of agricultural products, the problems and challenges it faces are becoming increasingly prominent. Therefore, research on the quality assurance of agricultural products purchased online is particularly important. This article provides targeted solutions and suggestions through in-depth analysis of the problems faced by online purchasing of agricultural products, the challenges of quality supervision, supply chain, and the limitations of technological applications. In terms of technological application, this article explores the possibility of modern technology in improving the quality of agricultural products and evaluates the application effects of existing technologies. Finally, this article emphasizes the important role of consumer rights in online purchasing of agricultural products and proposes strategies and methods to strengthen consumer rights protection.

关 键 词：网络购物 农产品 质量监管 供应链 

分 类 号：F32[经济管理—产业经济]