浅析校园广告对大学生价值观的影响  

Analysis on the Influence of Campus Advertising on College Students’ Values

作　　者：李海莲 刘蓓 

机构地区：[1]云南民族大学,云南 玉溪

出　　处：《新闻传播科学》2022年第4期234-239,共6页Journalism and Communications

摘　　要：随着社会主义市场经济的蓬勃发展,社会主义精神文明建设的不断深入,校园广告在激烈的竞争中逐渐盛行起来并彰显出校园广告独特的魅力。本文通过对校园广告的分类研究,分析校园广告呈现的特点和作用,探讨校园广告对大学生价值观产生的影响,探索校园广告传播与大学生价值观的有益结合。With the vigorous development of socialist market economy and the deepening of socialist spiritual civilization construction, campus advertising has gradually become popular in the fierce competition, showing its unique charm. Through the classified research of campus adver-tisements, this paper analyzes the characteristics and functions of campus advertisements, dis-cusses the influence of campus advertisements on college students’ values, and explores the benefi-cial combination of campus advertisements and college students’ values.

关 键 词：校园广告 大学生 价值观 

分 类 号：G64[文化科学—高等教育学]