斯莱沃斯基理论视野下中外视频流媒体盈利模式对比分析  

Comparative Analysis of Profit Models of Video Streaming Media between China and Foreign Countries from the Perspective of Slavosky’s Theory

作　　者：韩馨玉 

机构地区：[1]成都大学文学与新闻传播学院,四川 成都

出　　处：《新闻传播科学》2023年第3期583-590,共8页Journalism and Communications

摘　　要：现如今,视频流媒体成为人们重要的娱乐方式,以Netflix为代表的国外视频流媒体公司在全球占据了一定市场,并且实现了长期的盈利。与此同时,国内的视频流媒体仍旧面临亏损严重的问题。本文以斯莱沃斯基盈利模式理论为基础,从利润对象、利润点、利润源、利润杠杆、利润屏障五个层面对比爱奇艺和Netflix的盈利模式。因此,得出结论,中国的视频流媒体要想获得长远发展,应从培养用户的付费意识、提高内容质量等方面入手。Nowadays, video streaming has become an important form of entertainment for people, with foreign video streaming companies represented by Netflix occupying a certain market globally and achieving long-term profits. At the same time, domestic video streaming media still face serious losses. This article is based on the Slavosky’s profit model theory and compares the profit models of iQIYI and Netflix from five aspects: profit objects, profit points, profit sources, profit leverage, and profit barriers. Therefore, it is concluded that in order to achieve long-term development of video streaming media in China, efforts should be made to cultivate users’ awareness of payment and improve content quality.

关 键 词：斯莱沃斯基盈利模式理论 视频流媒体 盈利模式 

分 类 号：TN9[电子电信—信息与通信工程]