从传播学视角看“特种兵式旅游”爆红现象  

A Look at the Popular Phenomenon of “Special Forces-Style Tourism” from the Perspective of Communication Studies

作　　者：李芬[1] 

机构地区：[1]中央财经大学智慧校园建设中心,北京

出　　处：《新闻传播科学》2023年第4期711-716,共6页Journalism and Communications

摘　　要：“特种兵式旅游”是指当代年轻群体追求“用更少时间游览更多景点”的旅游方式,通常在周末或“清明”、“五一”等节假日出游,主打“快节奏、高效率”。本文以“特种兵式旅游”在网络的流行为出发点,运用内容分析法从传播学角度进行探讨。通过对相关文献的分析和归纳,揭示“特种兵式旅游”爆红现象背后的传播学理论逻辑,并提出理性看待“特种兵式旅游”的一些思考。“Special forces-style tourism” refers to the travel method of contemporary young groups who pursue “visiting more attractions in less time”. They usually travel on weekends or holidays such as “Qingming Festival” and “May Day”, focusing on “fast pace and high efficiency”. This article takes the popularity of “special forces-style tourism” on the Internet as a starting point and uses content analysis to explore it from the perspective of communication. Through the analysis and summary of relevant literature, this paper reveals the communication theoretical logic behind the popular phenomenon of “special forces tourism” and puts forward some thoughts on rationally viewing “special forces tourism”.

关 键 词：特种兵式旅游 传播学 爆红现象 旅游方式 

分 类 号：F59[经济管理—旅游管理]