基于小红书APP的网络平台用户体验测评适用性检验  

The Suitability Test of User Experience Evaluation of Network Platform Based on Little Red Book APP

作　　者：葛缨 卢燕 刘杰 何吉波 罗杰[5] 

机构地区：[1]重庆文理学院教育学院应用心理学系暨用户体验与人机交互技术联合研究所,重庆 [2]南京师范大学心理学院,江苏 南京 [3]重庆第二师范学院教师教育学院暨西部儿童脑与认知科学研究院,重庆 [4]清华大学社会科学院心理学系,北京 [5]贵州师范大学心理学院,贵州 贵阳

出　　处：《新闻传播科学》2023年第4期746-755,共10页Journalism and Communications

摘　　要：背景:网络平台的体验是决定用户继续使用这个应用的重要因素,目前针对用户体验的测评工具更多是国外开发,缺乏中文语境的检验数据。小红书APP是年轻人常用的网络平台之一,对此进行用户体验评价具有现实意义。目的:基于小红书APP探究中文版USE问卷在中国本土的适用性以及小红书APP用户体验现状。方法:在全国范围选取1076名大学生被试(有效被试911名,男性446名,女性465名),采用探索性因素分析与验证性因素分析检验USE问卷维度结构,并进行相关信度与效度检验,进一步分析小红书APP的用户体验。结论:1) 删除USE问卷第16题,并进行重新聚类与命名,形成新的三个维度的中文版USE问卷,表现出在中国本土文化背景下较好的适用性。2) 小红书APP用户体验评价较高,不同性别、使用时间与使用频率用户之间存在显著差异。男性、使用时间与频率更长的用户表现出更好的用户体验。Background: The experience of the network platform is an important factor to determine the user’s continued use of this application. At present, the evaluation tools for user experience are mostly developed abroad and lack test data in Chinese context. Little Red Book APP is one of the popular online platforms for young people, so it is of practical significance to evaluate its user experience. Purpose: Based on Little Red Book APP, this paper explores the suitability of the Chinese version of the USE questionnaire in China and the user experience status of Little Red Book APP. Methods: A total of 1076 college students (911 valid subjects, 446 male and 465 female) were selected nationwide. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to test the dimensional structure of USE questionnaire, and correlation reliability and validity were tested to further analyze the user experience of Little Red Book APP. Conclusion: 1) Item 16 of the USE questionnaire is deleted, and a new three-dimension Chinese version of the USE questionnaire is formed by reclustering and naming, which shows good suitability in the context of Chinese local culture. 2) The user experience evaluation of Little Red Book APP is high, and there are significant differences between users of different genders, time of use and frequency of use. Users who are male and use the APP for longer and more frequently have a better user experience.

关 键 词：用户体验 网络平台 APP 探索性因素分析 中国本土文化 检验数据 测评工具 维度结构 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]