媒介宣传对女性健康的影响研究及优化方案  

Research on the Influence of Media Publicity on Women’s Health and Its Improvement Scheme

作　　者：王涵悦 丁立鑫 罗婉仪 陈雨格 

机构地区：[1]中华女子学院文化传播与艺术学院,北京

出　　处：《新闻传播科学》2023年第4期1151-1162,共12页Journalism and Communications

摘　　要：当前媒介宣传作为手段,针对Z世代女性健康问题也逐步凸显。本文通过调研分析Z世代的媒介宣传对女性健康的影响,对市场现状进行调研和分析,提出了进一步优化媒介宣传的相关方案。其主要包括提高宣传内容的科学性、促进性别平等和身体正向认知、增强媒介传播的教育功能、加强监管措施和衡量指标等方面。优化方案旨在帮助媒介宣传更好地服务于女性健康,促进女性健康观念的形成和行为的积极改变。At present, media publicity as a means for the health problems of Generation Z women has gradually become prominent. Through investigation and analysis of the impact of media publicity of Generation Z on women’s health, this paper investigates and analyzes the current market situation, and puts forward relevant plans to further optimize media publicity. It mainly includes improving the scientific content of publicity, promoting gender equality and body positive cognition, enhancing the educational function of media communication, and strengthening supervision measures and measurement indicators. The optimization program aims to help the media to better serve women’s health and promote the formation of women’s health concepts and positive changes in behavior.

关 键 词：女性健康 媒介宣传 Z世代 优化方案 

分 类 号：G20[文化科学—传播学]