新闻媒体在重大网络舆情事件中的角色分析  

Analysis of the Role of News Media in Major Online Public Opinion Events

作　　者：刘佳 

机构地区：[1]河北师范大学新闻传播学院,河北 石家庄

出　　处：《新闻传播科学》2024年第1期5-9,共5页Journalism and Communications

摘　　要：在重大网络舆情事件中,新闻媒体对相关事件的报道以及网络舆论引导应该体现其专业素质、道德素养和社会责任意识。然而,在实际的宣传报道中,新闻媒体会出现回避报道、主观报道、报道重心偏移等问题,导致网络舆情愈演愈烈。本文通过对三起重大网络舆情事件的分析,总结了新闻媒体在重大网络舆情事件中扮演的角色和影响力,探讨了其应当具备的职责和作用。In major online public opinion events, news media should reflect their professional qualities, moral literacy, and social responsibility awareness in reporting on related events and guiding online public opinion. However, in actual propaganda and reporting, news media may encounter problems such as avoiding reporting, subjective reporting, and shifting the focus of reporting, leading to increasingly intense online public opinion. This article analyzes three major online public opinion events, summarizes the role and influence of news media in these events, and explores their responsibilities and roles.

关 键 词：新闻媒体 网络舆情事件 媒体角色 舆论引导 

分 类 号：G21[文化科学—新闻学]