人际功能视角下全民健身直播的话语策略研究——以刘畊宏抖音健身直播为例  

A Study on the Discourse Strategies of the National Fitness Live Broadcast from the Perspective of Interpersonal Function—A Case Study of Liu Genghong’s Live Fitness in Chinese TikTok

作　　者：李艺 

机构地区：[1]天津外国语大学英语学院,天津

出　　处：《现代语言学》2023年第7期2876-2883,共8页Modern Linguistics

摘　　要：近年来,网络直播的兴起给直播健身提供了全民化的平台,其中现象级健身主播刘畊宏凭借其幽默的语言风格和直播氛围在抖音迅速出圈并引起全民线上健身热潮。语言作为实现交际的主要手段之一,对于主播促成观众跟练行为具有重要意义。因此,本文运用韩礼德系统功能语言学中的人际功能作为理论框架,并借助语料库检索软件AntConc3.5.7对刘畊宏健身直播中的语气和情态等语言特征进行分析,以探讨健身直播中语言表达在拉近社交距离、激发观众参与意愿过程中的规律性表现。The rise of live streaming in recent years has provided a nationwide platform for live fitness. In this time, Liu Genghong, a phenomenal fitness anchor, quickly became famous in Chinese TikTok with his humorous language style and live broadcast atmosphere, causing a nationwide online fitness craze. Language, as one of the main means of communication, is of great significance for the anchor to promote the audience’s follow-up behavior. Therefore, this paper takes Halliday’s interpersonal function of systemic-functional grammar as the theoretical framework, and uses the corpus retrieval software AntConc3.5.7 to analyze the language features from two ways of mood and modality in Liu Genghong’s fitness live broadcast, so as to explore the regular performance of language expression in the process of narrowing social distance and motivating the audience’s willingness to participate in fitness live broadcast.

关 键 词：人际功能 健身直播 语气系统 情态系统 

分 类 号：H31[语言文字—英语]