合作原则视域下英语快餐广告中模糊限制语研究  

A Study of Hedges in English Fast-Food Advertisements from the Perspective of Cooperative Principle

作　　者：李佳昕 董革非[1] 

机构地区：[1]东北大学外国语学院,辽宁 沈阳

出　　处：《现代语言学》2024年第7期165-173,共9页Modern Linguistics

摘　　要：模糊限制语广泛存在于人类语言中,尤其在广告语言中出现频率较高。本文依据从麦当劳、肯德基和汉堡王官网及百度网站随机收集的其2010年到2024年的100个英文广告,自建小型语料库。运用定量和定性分析的方法,从合作原则角度对英语快餐广告中的模糊限制语进行分类,并归纳总结出在英语快餐广告中模糊限制语的独特功能和优势,并为广告商与语言学习者对模糊限制语的实际运用提供启示。Hedges are widely used in human language, especially in advertising language. Based on a random collection of 100 English advertisements from the official websites of McDonald’s, KFC, Burger King, and Baidu from 2010 to 2024, a small corpus was built. Through quantitative and qualitative analysis methods, this paper classifies hedges in English fast-food advertisements from the perspective of cooperative principle, summarizes their unique functions and advantages, and provides inspiration for advertisers and language learners to apply hedges in language use practice.

关 键 词：模糊限制语 快餐广告 合作原则 

分 类 号：H31[语言文字—英语]