基于博弈交叉效率DEA模型的服务模块化创新绩效测量—以江西省文化创意产业为例  

Modular Services Innovation Performance Measurement Based on Game Cross-Efficiency DEA Model—Taking the Cultural and Creative Industries in Jiangxi as an Example

作　　者：余长春[1] 闫明[1] 

机构地区：[1]南昌航空大学经济管理学院,江西南昌

出　　处：《现代管理》2015年第4期99-109,共11页Modern Management

基　　金：国家自然科学基金项目:服务模块化价值网治理机制对价值创造的影响机理研究-以江西农产品加工业为例(项目编号:71362020);江西省教育厅科技项目:江西文化创意产业服务模块化创新:演化机理及绩效测量(GJJ13514);江西省社科规划项目:江西文化产业服务模块化价值网的价值创新机制研究(项目编号:12GL11);江西省软科学研究计划项目:服务模块化网络的协同创新机制——以江西文化创意产业为例(2015BBA10040);江西航空制造业服务模块化价值网络的演化机理及治理机制研究(20151BBA10039)。

摘　　要：服务模块化作为一种新兴组织形式,是影响企业创新绩效的重要因素。本文以江西省文化创意产业为例,基于博弈交叉效率DEA模型,从组织的松散耦合性、标准界面规范、服务定制水平三个关键变量着手,在服务模块化程度与创新绩效两个层面进行了测量、对比与分析。研究发现,服务模块化程度在低于40%时,提高服务模块化程度会给创新绩效带来显著的促进作用;当服务模块化超过该限度后,则会给创新绩效带来负面影响。适当地提高组织的松散耦合性和服务定制水平,设置合理的标准界面,能够提升企业的创新绩效。As a new form of organization, service modular is an important factor affecting business innova-tion performance. Taking the cultural and creative industries of Jiangxi Province as an example, this paper started with three key variables: the loosely coupled nature of the organization, stan-dard interface specification, and service customization level, based on game cross-efficiency DEA model. We also measured, contrasted and analyzed modular service at two levels of innovation performance and services modularity. The study finds that service modularization degree is lower than 40%;it brings a significantly promoting effect on the innovation performance, when the service module exceeds the limit;it will give a negative impact on innovation performance. Improving the loosely coupled nature of the organization, standard interface specification and service customization level can enhance enterprises’ innovation performance.

关 键 词：服务模块化 创新绩效 博弈交叉DEA 江西文化创意产业 

分 类 号：F2[经济管理—国民经济]