以专业会展促进大连人工智能产业发展的路径研究——基于节事营销的视角  

Research on the Path of Promoting the Development of Dalian Artificial Intelligence Industry by Professional Exhibition—Based on the Perspective of Festival Marketing

作　　者：闫畅 陈茂骏 郝胜宇 孔维帆 项瑾煜 任丽芳 

机构地区：[1]大连海事大学公共管理与人文艺术学院,辽宁 大连 [2]大连海事大学航运经济与管理学院,辽宁 大连 [3]大连海事大学外国语学院,辽宁 大连

出　　处：《现代管理》2023年第6期790-796,共7页Modern Management

摘　　要：专业会展是指以某一特定行业或领域为展出内容的主题性展会,以促进学术交流、商业贸易为主要目的。随着社会经济的发展与进步,近年来专业会展受到越来越广泛的关注,其对于参展行业的影响也在学界引起了一定的讨论。作为节事营销的一种重要载体,专业会展的举办有利于提升行业影响力、塑造品牌形象,促进参展行业内的良性互动与长远发展。在办展的过程中,则需要从节事营销的视角出发,关注会展的定位、产品、价格、地点、宣传等五大营销要素,在节事营销的关键环节中充分发挥会展的营销效应,实现专业会展对参展行业的正向影响最大化。Professional exhibition refers to the thematic exhibition with a certain specific industry or field as the exhibition content, with the main purpose of promoting academic exchange and commercial trade. With the development and progress of social economy, professional exhibitions have received increasingly extensive attention in recent years, and its influence on the exhibition industry has also aroused certain discussions in academic circles. As an important carrier of event marketing, the holding of professional exhibitions is conducive to enhancing the influence of the industry, shaping the brand image and promoting the benign interaction and long-term development of the exhibition industry. In the process of organizing exhibitions, it is necessary to pay attention to five marketing elements, such as positioning, product, price, location and publicity of exhibitions from the perspective of event marketing, as well as give full play to the marketing effect of the exhibition in the key aspects of event marketing so as to maximize the positive influence of professional exhibitions on the industry.

关 键 词：会展 营销 节事营销 智博会 

分 类 号：F42[经济管理—产业经济]