新能源车渗透率提高对汽车行业盈利能力影响分析  

Analysis of the Impact of Increasing Penetration Rate of New Energy Vehicles on the Profitability of the Automotive Industry

作　　者：纵思梦 刘捷[1] 

机构地区：[1]北方工业大学经济管理学院,北京

出　　处：《现代管理》2023年第10期1270-1278,共9页Modern Management

摘　　要：本文在分析新能源汽车渗透率提高现状的基础上,利用比亚迪企业和长城汽车企业的财务数据,对比分析渗透率提高对汽车行业盈利能力的影响,在此基础上指出传统汽车企业和新能源汽车发展中面临的问题,并提出相应的优化建议。Based on the analysis of the current situation of increasing the penetration rate of new energy vehicles, the financial data of BYD and Great Wall Motor are used to compare and analyze the impact of the increase in penetration rate on the profitability of the automotive industry, and on this basis, the problems faced by traditional automobile enterprises and new energy vehicles are pointed out, and corresponding optimization suggestions are put forward.

关 键 词：净资产收益率 净利润 总资产收益率 盈利能力 

分 类 号：F42[经济管理—产业经济]