青年旅游偏好影响因素研究  

Research on the Influencing Factors of Youth Tourism Preferences

作　　者：宋子玉 贺昶玮 戈云琪 王静怡 

机构地区：[1]北方工业大学理学院,北京

出　　处：《现代管理》2024年第12期3010-3018,共9页Modern Management

摘　　要：文章聚焦青年群体,旨在探讨影响其旅游偏好的关键因素。问卷运用描述性统计、因子分析和多元回归等统计方法分析旅游偏好的主要影响因素。研究发现青年旅游拥有短途高频、出行迅速、分享欲强,社交属性上升,消费观念转变等显著特点。旅游基础服务、自然与舒适度、娱乐与教育体验和历史与文化,是影响青年群体旅游的主要因素。根据研究结果,提出创新旅游活动、推出同龄旅行产品、制定浮动价格优惠政策、加强基础建设和服务质量四条建议。This article focuses on the youth group and aims to explore the key factors that influence their travel preferences. The questionnaire uses statistical methods such as descriptive statistics, factor analysis, and multiple regression to analyze the main influencing factors of tourism preferences. Research has found that youth tourism has significant characteristics such as high frequency of short trips, rapid travel, strong desire to share, increased social attributes, and changes in consumer attitudes. Basic tourism services, nature and comfort, entertainment and educational experiences, and history and culture are the main factors affecting the tourism of young people. Based on the research results, four suggestions are proposed: innovating tourism activities, launching same age travel products, formulating floating price preferential policies, and strengthening infrastructure and service quality.

关 键 词：青年旅游 旅游偏好 旅游动机 旅游消费行为 

分 类 号：F59[经济管理—旅游管理]