基于游憩视角下山城步道体验提升策略研究——以重庆第三山城步道为例  

Study on the Promotion Strategy of Mountain City Walkway from the Perspective of Recreation—A Case Study of the Third Mountain City Walkway of Chongqing

作　　者：高源 张云耀[1] 

机构地区：[1]重庆师范大学地理与旅游学院,重庆

出　　处：《现代市场营销》2020年第2期26-31,共6页Modern Marketing

基　　金：重庆市教育委员会科学技术研究计划青年项目:大数据综合运用下重庆都市慢行交通系统提升路径研究;重庆师范大学校立项目:基于大数据综合应用的重庆旅游慢行交通系统研究(18XWB009)。

摘　　要：本研究基于游憩视野,选择重庆第三山城步道为研究对象,采用实地调研和理论研究的方法,针对山城步道的游憩体验进行了SWOT分析,并结合山城步道特征以及五感体验刺激的方法,从山城步道的步行系统、步行环境、文化与自然景观特色、配套基础设施、生态环境等角度,提出了山城步道体验提升的路径,满足人们对步道本身日益增加的游憩体验需求,有利于重庆“山城步道”品牌塑造,希望有助于对同类型山城步道的游憩体验设计和发展提供一些参考。Based on the recreational vision, the third Mountain City Walkway in Chongqing is selected as the research object, and the SWOT analysis of the recreation experience of the Mountain City Walkway is carried out by using the methods of field investigation and theoretical research. Combined with the characteristics of mountain city walkway and the method of five senses of experience stimulation, this paper puts forward the path of mountain city walkway experience promotion from the aspects of walking system, walking environment, cultural and natural land-scape characteristics, supporting infrastructure, ecological environment and so on. It is benefi-cial to the brand building of “Mountain City Walkway” in Chongqing to meet the increasing de-mand of people for the recreation experience of the track itself, and it is hoped that it will be helpful to the design and development of the recreation experience of the same type of moun-tain city Walkway.

关 键 词：游憩 山城步道 重庆 

分 类 号：TU9[建筑科学]