“行走的GDP”泰勒·斯威夫特:数字时代的音乐营销大师与经济增长典范  

The Concept of “Walking GDP” Exemplified by Taylor Swift: A Paradigm of Music Marketing in the Digital Age and a Model of Economic Growth

作　　者：张雨青 

机构地区：[1]香港大学经管学院,香港

出　　处：《现代市场营销》2024年第4期164-169,共6页Modern Marketing

摘　　要：文章深入分析了泰勒·斯威夫特作为“行走的GDP”的多方面影响。从创新的音乐发行策略到全方位的品牌合作,从版权管理到危机公关,再到数字化营销创新,斯威夫特展现了卓越的商业才能和艺术创造力。她不仅在音乐产业取得了巨大成功,还通过多元化的商业模式和社会影响力,成为了跨界经济增长的典范。斯威夫特的成功案例为娱乐产业的未来发展提供了重要参考,展示了个人品牌如何在数字时代创造巨大的经济和文化价值。This article provides an in-depth analysis of Taylor Swift’s multifaceted impact as the “Walking GDP”. It explores her innovative approaches to music release strategies, extensive brand collaborations, copyright management, crisis public relations, and advancements in digital marketing. Taylor Swift exemplifies outstanding business insight alongside her artistic talent. Her accomplishments in the music sector are noteworthy, and she has positioned herself as a paradigm of cross-industry economic expansion through varied business strategies and social impact. Taylor Swift’s success narrative provides significant lessons for the future evolution of the entertainment industry, illustrating how personal branding can create substantial economic and cultural value in the digital era.

关 键 词：品牌生态系统 版权管理 数字化创新 营销策略 

分 类 号：F42[经济管理—产业经济]