三江源国家公园生态旅游的AHP-SWOT分析  

AHP-SWOT Analysis on Ecotourism Development in the Three River Sources National Park

作　　者：魏晓燕[1,2] 毛旭锋 范钟庆 唐仲霞[1] 罗赟敏[1] 

机构地区：[1]青海师范大学经济与管理学院,青海 西宁 [2]高原科学与可持续发展研究院,青海 西宁 [3]青海师范大学地理科学学院,青海 西宁

出　　处：《管理科学与工程》2020年第2期66-74,共9页Management Science and Engineering

摘　　要：三江源国家公园是我国第一个国家公园,其优质的自然景观和独特的藏族文化,为发展生态旅游提供了基础。为定量分析三江源国家公园发展生态旅游的优势和不足,本研究调查了三江源国家生态旅游的现状,采用问卷调查法筛选出该区域发展生态旅游的SWOT模型,并用层次分析法AHP方法对模型中13个要素进行加权排序,最终确定了三江源国家公园生态旅游“扬长处–补短板–抓机遇–避风险”的发展战略,以期为民族地区自然保护地开展生态旅游发展提供建议和参考。The Three River Sources National Park is the first national park in China. High-quality natural landscapes and unique Tibetan culture provide a good foundation for the development of ecological tourism in the park. In this study, a questionnaire survey was used to investigate the current status of ecotourism in the source area of the Three Rivers. The SWOT model was used to screen out 13 elements for the development of ecotourism in the park. The Analytic Hierarchy Process (AHP) method was used to rank the 13 elements in a weighted order. “Developing Strength-Reducing Weakness-Grasping Opportunity-Avoiding Risk” development strategy is suggested to local development of eco-tourism, which provides valuable suggestion for sustainable development in minority areas.

关 键 词：生态旅游 三江源国家公园 SWOT分析法 层次分析法 

分 类 号：F59[经济管理—旅游管理]