京郊蜂产品市场的SWOT分析及发展建议  

SWOT Analysis and Development Suggestions for the Bee Products Market in Beijing Suburbs

作　　者：薛晓燕[1] 

机构地区：[1]北京农业职业学院商务与管理学院,北京

出　　处：《管理科学与工程》2024年第5期883-890,共8页Management Science and Engineering

摘　　要：本文通过SWOT分析法,系统评估了京郊蜂产品市场的内部优势、劣势及面临的外部机遇与威胁。目前,京郊蜂产品市场发展中存在诸多不足,需要及时抓住历史机遇,充分发挥京郊蜂产品市场的发展优势,采取加强政策扶持与资金投入,推动产业升级与技术创新,完善监管体系与质量安全标准,加强品牌建设与市场推广,促进产业融合与多元化发展,加强人才培养与引进等一系列举措,不断推进京郊蜂产品市场的持续健康发展。Through SWOT analysis, this paper systematically evaluates the internal advantages, disadvantages and external opportunities and threats of the development of bee products market in Beijing suburbs. At present, there are many shortcomings in the development of bee products market in Beijing suburbs. It is necessary to seize the historical opportunity in time, give full play to the development advantages of bee products market in Beijing suburbs, adopt a series of measures to strengthen policy support and capital investment, promote industrial upgrading and technological innovation, improve the supervision system and quality and safety standards, strengthen brand building and market promotion, promote industrial integration and diversified development, and strengthen talent training and introduction, so as to constantly promote the sustainable and healthy development of Beijing suburbs bee products market.

关 键 词：京郊 蜂产品市场 SWOT分析 发展建议 

分 类 号：F42[经济管理—产业经济]