楚雄州彝医药康养旅游SWOT分析与发展策略研究  

SWOT Analysis and Development Strategy Research on Yi Medicine and Health Tourism in Chuxiong Prefecture

作　　者：张欣娴 刘瀑 李维宇 

机构地区：[1]云南中医药大学人文与管理学院,云南 昆明

出　　处：《护理学》2024年第5期552-559,共8页Nursing Science

摘　　要：本文运用SWOT分析法,深入分析楚雄州彝医药康养旅游业发展的优势、劣势、机遇、威胁。并在此基础上从形成政府牵头、企业发挥主体力量、鼓励社会力量参与的发展模式;构建以“政府 高校 企业”的模式开展专业人才培养机制;优化产品,加强品牌培育建设;树立可持续发展理念,走高质量发展道路四个方面为楚雄州彝医药康养旅游的高质量发展提出对策及建议,促进彝医药康养旅游发展。This article uses the SWOT analysis method to deeply analyze the advantages, disadvantages, opportunities, and threats of the development of the Yi medicine and health tourism industry in Chuxiong Prefecture. And on this basis, establish a development model led by the government, with enterprises exerting their main force, and encouraging social forces to participate;Constructing a professional talent training mechanism based on the model of “government universities enterprises”;Optimize products and strengthen brand cultivation and construction;Establishing the concept of sustainable development and taking the path of high-quality development are four aspects to propose countermeasures and suggestions for the high-quality development of Yi medicine and health tourism in Chuxiong Prefecture, promoting the development of Yi medicine and health tourism.

关 键 词：SWOT分析 彝医药康养旅游 发展策略 楚雄州 

分 类 号：F59[经济管理—旅游管理]