基于结构方程模型的中国农户秸秆回收利用意愿的影响因素分析——以江苏省秸秆综合利用重点县为例  

Analysis of Influencing Factors of Chinese Farmers’ Straw Recycling Willingness Based on Structural Equation Model—Taking Key Counties of Straw Comprehensive Utilization in Jiangsu Province as an Example

作　　者：李丁丁 徐陆艳 

机构地区：[1]江苏大学财经学院,江苏 镇江

出　　处：《理论数学》2023年第7期1976-1987,共12页Pure Mathematics

摘　　要：在本文中,我们通过结构方程模型来探讨个体感知在中国农户采用秸秆回收再利用过程中发挥的作用。结果显示:微观感知在一定程度上影响农户的秸秆回收利用行为,感知有用性、感知收益和环境意识都对采用意愿构成正向的直接效应。同时,在社会资本的积极作用过程中,个体感知发挥了重要中介作用,社会资本通过感知有用性、感知收益和环境意识进而提升采用意愿。因此,秸秆回收利用的高效推广和大规模利用还需要改变个体认知。本研究为中国政府和秸秆企业的方案指定和执行提供参考,为中国农村绿色可持续发展、农业现代化进程推进寻找新渠道、新力量。In this paper, we use structural equation modeling to explore the role of individual perception in the adoption of straw recycling by Chinese farmers. The results show that microscopic perception affects farmers’ straw recycling behavior to a certain extent, and perceived usefulness, perceived benefit and environmental awareness all have positive direct effects on adoption intention. At the same time, in the positive process of social capital, individual perception plays an important in-termediary role, and social capital enhances the willingness to adopt through perceived usefulness, perceived benefits and environmental awareness. Therefore, the efficient promotion and large-scale utilization of straw recycling need to change individual cognition. This study provides a reference for the Chinese government and straw enterprises to formulate and implement plans, and seeks new channels and new forces for the green and sustainable development of rural China and the advancement of agricultural modernization.

关 键 词：农业现代化 秸秆回收利用 影响因素 个体感知 结构方程模型 

分 类 号：F32[经济管理—产业经济]