统一大市场背景下基于消费者视角的消费市场现状满意度和重要性分析及未来消费期望  

Analysis of Satisfaction and Importance of the Consumer Market Status and the Future Consumption Expectation Based on the Perspective of Consumers under Unified Large Market

作　　者：饶智航 马骏 李乐怡 胡靖宇 涂现峰 

机构地区：[1]嘉兴南湖学院新材料工程学院,浙江 嘉兴 [2]嘉兴南湖学院信息工程学院,浙江 嘉兴

出　　处：《统计学与应用》2023年第6期1506-1513,共8页Statistical and Application

摘　　要：为切实了解市民对全国统一大市场的满意度、重要性以及未来发展展望,本研究利用四分图模型,对当今市场现状各方面指标的市民满意度情况进行了调查研究,针对市场角度、消费角度以及其他角度三个维度,共11个指标,建立了市民对当今市场现状满意度的测评指标体系,分析了当今市场所存在的问题,并力求给出相应的措施。In order to effectively understand the public’s satisfaction with the national unified market, the importance and future development prospects, this study uses the quadrant diagram model to in-vestigate and study the citizens’ satisfaction with various indicators of the current market status. Aiming at 11 indicators from three dimensions of market perspective, consumption perspective and other perspectives, this paper establishes an evaluation index system of citizens’ satisfaction with the current market status, analyzes the problems existing in the current market, and strives to provide corresponding measures.

关 键 词：统一大市场 四分图模型 满意度 重要性 

分 类 号：F42[经济管理—产业经济]