农产品IOT渠道优化研究  

Research on Optimization of Agricultural Products’ Channel Based on IOT

作　　者：陈婉梅[1] 欧阳友全[1] 

机构地区：[1]福建农林大学安溪茶学院,福建安溪

出　　处：《可持续发展》2018年第1期65-73,共9页Sustainable Development

基　　金：福建农产品“互联网+”商贸渠道模式运营研究(项目编号:JAS150234)项目经费资助;福建茶产业农技推广服务试点建设(项目编号:KNJ-151000)项目经费支助。

摘　　要：通过对宁德市“政府、企业、消费者”三者的访谈研究以及定量研究,发现物联网在农产品渠道上的应用,首先可以提高政府、企业对农产品在生产、流通时质量的管控,其次可以改善政府、企业对农产品管理的工作效率,提高可靠农产品的产出率,最后还可以通过产品质量的可追溯性,提高农产品的消费信心。Having interviews with the government, enterprises and consumers of Ningde City, this paper found that the application of IOT in supply chain of agricultural products. First of all, it can help the government and enterprises control quality of agricultural product in production and circulation. Secondly, the working efficiency of the government and enterprises in managing agricultural products will be improved, which can improve the productivity of reliable products. Finally, the confidence which consumer have on agricultural products will be improved through traceability of products’ quality.

关 键 词：农产品渠道 物联网 宁德茶叶 

分 类 号：F2[经济管理—国民经济]