基于RMP-SWOT分析的保定市涞源县康养旅游开发研究  

Research on the Development of Health and Wellness Tourism in Laiyuan County, Baoding City Based on RMP-SWOT Analysis

作　　者：李阳[1] 

机构地区：[1]河北师范大学家政学院,河北 石家庄

出　　处：《可持续发展》2025年第2期42-49,共8页Sustainable Development

摘　　要：近年来,国家对康养旅游的发展日益重视,康养旅游正展现出无比广阔的发展前景。保定市涞源县拥有得天独厚的康养旅游资源。在此背景下,本文通过运用RMP-SWOT分析理论,围绕保定市涞源县康养旅游的发展,提出可行性建议:创新开发模式,丰富康养旅游体验;加强宣传力度,增强康养旅游知名度;聚焦人文内涵,促进康养旅游多元发展;注重人才培养,提高康养旅游专业水平。In recent years, the Chinese government has placed increasing emphasis on the development of health and wellness tourism, which has exhibited broad prospects. Laiyuan County, Baoding City, boasts unique health and wellness tourism resources. In this context, this paper proposes feasible suggestions for the development of health and wellness tourism in Laiyuan County, Baoding City, by employing the RMP-SWOT analysis theory: innovating development models to enrich the health and wellness tourism experience;strengthening promotional efforts to enhance the visibility of health and wellness tourism;focusing on cultural connotations to promote the diversified development of health and wellness tourism;and emphasizing talent cultivation to improve the professional standards of health and wellness tourism.

关 键 词：RMP理论 SWOT分析 保定市涞源县 康养旅游 

分 类 号：F59[经济管理—旅游管理]