解说服务、旅游涉入与环保行为关系研究  

A Study of Relationships among Interpretative Service, Tourist Involvement and Environmentally Responsible Behaviour

作　　者：成天娥[1] 

机构地区：[1]西北大学外国语学院,陕西 西安

出　　处：《服务科学和管理》2021年第5期140-150,共11页Service Science and Management

摘　　要：选取陕西省的两个文化遗产景区为研究案例地,探索解说服务、旅游涉入和环境保护行为三个因素间的关系,构建了可能体现三个变量关系的理论模型。通过问卷调查方式在两个旅游景区出口处获取研究所需数据,共收回有效问卷608份。以SPSS 24.0软件分析数据的信度及其效度,采用AMOS 24对所构建的理论模型进行了实证验证。研究结果显示:解说服务质量分别直接影响旅游涉入程度(0.62)和环境保护行为(0.23),旅游涉入对环境保护行为产生直接影响(0.38)。同时,解说服务质量通过旅游涉入间接影响环境保护行为(0.24)。最后,根据本实证研究结果为文化遗产景区解说服务质量的提升提出了针对性的建议。Having chosen two cultural heritage sites in Shaanxi as study sites, this study explores the relationships among the three variables of interpretative service, tourist involvement and environmentally responsible behaviour and creates a theoretical model representing the relationships among the three variables. Data were collected at the exits of the two tourist attractions by distributing questionnaires and 608 valid ones were collected. SPSS 24.0 is used to analyze the reliability and validity of the data and the theoretical model is tested by using AMOS 24. The findings demonstrate that interpretative service has a direct effect on tourist involvement (0.62) and environmentally responsible behaviour (0.23) respectively. In addition, tourist involvement impacts environmentally responsible behaviour directly (0.38). Meanwhile, interpretative service affects environmentally responsible behaviour through tourist involvement (0.24). Finally, based on the findings of this empirical study, suggestions for improving interpretative service quality of cultural heritage sites are provided.

关 键 词：解说服务 旅游涉入 环境保护行为 结构方程 文化遗产景区 

分 类 号：F59[经济管理—旅游管理]