新媒体叙事方式的困境及优化策略研究  

Study on the Dilemma of New Media Narrative Mode and Its Optimization Strategy

作　　者：徐双平 宋延龄 

机构地区：[1]保山学院人文学院,云南 保山 [2]隆阳区融媒体中心,云南 保山

出　　处：《服务科学和管理》2023年第4期267-273,共7页Service Science and Management

摘　　要：新媒体叙事方式作为当代信息传播的重要组成部分,在信息传播过程中受到叙事者与受众发布和接收信息的价值取向的影响越来越深。随着新媒体叙事的繁荣发展,新媒体叙事方式获得更新成长空间的同时,叙事活动中的现实问题也逐渐暴露出来。本文将对当前新媒体叙事方式所处困境进行研究分析,以探索新媒体叙事方式的优化策略。As an important component of contemporary information dissemination, new media narrative mode is increasingly influenced by the value orientations of narrators and audiences in releasing and receiving information during the process of information dissemination. With the prosperity and development of new media narratives, while new media narrative mode has gained space for renewal and growth, practical issues in narrative activities have gradually emerged. This article will conduct research and analysis on the plight of current new media narrative mode to explore optimization strategy for new media narrative mode.

关 键 词：叙事者 信息传播过程 当代信息 成长空间 价值取向 优化策略 困境 

分 类 号：I20[文学—中国文学]