乐清细纹刻纸在雁荡毛峰茶包装设计的应用  

The Application of Yueqing Fine Lines Engraved Paper in the Packaging Design of Yandang Maofeng Tea

作　　者：郑昱麟 陈思源 王诗榆 何楠 邝慧仪 

机构地区：[1]浙江农林大学暨阳学院,浙江 绍兴

出　　处：《Design（汉斯）》2022年第4期90-97,共8页设计（汉斯）

摘　　要：作为中国剪纸南宗代表,乐清细纹刻纸是流传在浙江乐清市的一项传统民间绝艺。乐清细纹刻纸独特的文化底蕴,细致丰富的图案表现,使其成为中国非物质文化遗产代表之一。近年来,地域产品与地域文化结合的包装形式广受关注。雁荡毛峰茶作为乐清特色地域产品,在其包装上融合当地特色文化的设计方向是增强地域品牌价值的有效途径。因此,本文将从传统艺术与包装设计之间的关系分析开始,通过剖析乐清细纹刻纸的造型艺术特色及分析地域特色产品的市场情况,逐步探索乐清细纹刻纸元素在雁荡毛峰包装设计中的应用。As the representative of the Southern Sect of Chinese paper-cut, Yueqing fine lines engraved paper is a traditional folk art spread in Yueqing City, Zhejiang Province. Yueqing fine lines engraved paper has become one of the representatives of China’s intangible cultural heritage because of its unique cultural heritage and meticulous and rich patterns. In recent years, the com-bination of regional products and regional culture has attracted wide attention. Yandang Maofeng Tea, as a regional product with Yueqing characteristics, is an effective way to enhance the regional brand value by integrating the design direction of local characteristic culture in its packaging. Therefore, this article will start from the analysis of the relationship between traditional art and packaging design, and gradually explore the application of Yueqing fine lines engraved paper elements in Yandang Maofeng packaging design by analyzing the plastic art characteristics of Yueqing fine lines engraved paper and the market situation of regional characteristic products.

关 键 词：剪纸 乐清细纹刻纸 雁荡毛峰茶 茶叶包装 

分 类 号：F42[经济管理—产业经济]