插画元素在现代“国潮”服装设计中的运用  

The Application of Illustration Elements in Modern “China-Chic” Fashion Design

作　　者：沈文欣 陆希 

机构地区：[1]浙江理工大学,服装学院,浙江 杭州

出　　处：《Design（汉斯）》2023年第3期1151-1161,共11页设计（汉斯）

摘　　要：插画作为表现美学、审美情趣和传达思想观念的视觉语言之一,将中国几千年的传统文化更为生动地表现出来,符合年轻一代消费者的审美要求。本研究通过梳理插画的概念、创新设计方法,并运用案例深入分析插画元素与“国潮”服装设计相结合的具体设计方法。将插画元素与面料、色彩和廓形融合,创新设计出具有典型中国传统文化元素的系列国潮服装作品,以期推动中国传统文化的开发与传播,为中国服装设计行业的发展提供新思路。As one of the visual languages for expressing aesthetics, aesthetic interests, and conveying ideas, illustration provides a more vivid representation of China’s thousands of years of traditional culture, meeting the aesthetic requirements of the younger generation of consumers. This study analyzes the concept of illustration, innovative design methods, and case studies to examine the specific design approaches that combine illustration elements with “China-Chic” clothing design. By integrating illustration elements with fabrics, colors and silhouettes, the study innovates and designs a series of national fashion works with typical Chinese traditional cultural elements, in order to promote the development and dissemination of Chinese traditional culture and provide new ideas for the development of Chinese fashion design industry.

关 键 词：插画元素 国潮 服装设计 设计特征 

分 类 号：J21[艺术—美术]