老年人交互式药品包装设计研究  

Research on Interactive Drug Packaging Design for the Elderly

作　　者：陈米佳 苗红磊[1] 

机构地区：[1]曲阜师范大学美术学院,山东 日照

出　　处：《Design（汉斯）》2023年第3期1735-1742,共8页设计（汉斯）

摘　　要：根据最新相关调查显示,我国很快将进入重度老年化阶段。作为各类疾病高发群体,老年人对药物需求量是巨大的,而现有的药品包装设计发展相对滞后,无法做到精准传达药品信息的同时,还能安抚老年人群较为脆弱的心理。所以,如何把药物包装设计得便于老年人辨认和使用,在保留药物资料的基础上,同时具有一定创新性已成为新时代亟待解决的新课题。本文基于老年人的生理与心理特点,提炼老年人交互式包装设计的三大基本原则:安全、人本、便捷。秉持交互式设计以人为本的基本理念,通过文字显示、图形表现、色彩搭配及版式与智能等设计手法,探讨老年人药品包装交互式设计的表现方法,从而为老年人用药提供更加便捷、全面和安全的服务。According to the latest relevant survey, China will soon enter the stage of severe aging. As a high incidence group of various diseases, the elderly have a huge demand for drugs, and the development of existing drug packaging design is relatively lagging, unable to accurately convey drug information while also comforting the psychological fragility of the population. So, how to design drug packaging so that it can be easy for the elderly to identify and use, while retaining drug information and possessing certain innovation, has become a new issue that urgently needs to be solved in the new era. Based on the physiological and psychological characteristics of the elderly, this article extracts three basic principles of interactive packaging design for the elderly: safety, people-oriented, and convenience. Adhering to the basic concept of people-oriented interactive design, this study explores the expression methods of interactive design for elderly drug packaging through design techniques such as text display, graphic representation, color matching, and layout and intelligence. And provide more convenient, comprehensive, and safe services for medication for the elderly.

关 键 词：包装设计 老年人 交互式设计 药品包装 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]