20世纪初期西式室内家具设计探究——以月份牌广告画为例  

Exploring the Design of Western-Style Interior Furniture in the Early 20th Century—Taking the Example of Calendar Posters

作　　者：谢嘉宁 席心雨 

机构地区：[1]浙江理工大学服装学院,浙江 杭州

出　　处：《Design（汉斯）》2023年第4期2166-2171,共6页设计（汉斯）

摘　　要：月份牌是保留中国传统年画的特征,并由于与西方贸易往来而结合西方现代设计,慢慢演变为商业广告形象。本文旨在对月份牌中现代室内家具陈设的风格与特征展开探讨,对清末民初至20世纪40年代的民国月份牌广告画进行年代划分和分类后,重点分析20世纪20~30年代室内场景与家具,从中探讨西方设计对月份牌中室内家具的影响,以及梳理出不同风格下的西式室内家具陈设。The calendar posters retain the characteristics of traditional New Year pictures in China, and gradually evolved into a commercial advertising image due to its trade with the West and the combination of modern western design. The purpose of this paper is to explore the style and characteristics of modern indoor furniture in the Moon Brand. After dividing and classifying the advertising pictures of the Moon Brand in the Republic of China from the late Qing Dynasty to the early Republic of China to the 1940s, it focuses on analyzing the indoor scenes and furniture in the 1920s and 1930s, from which it discusses the influence of western design on the indoor furniture in the Moon Brand, and sorts out the western-style indoor furniture furnishings in different styles.

关 键 词：民国月份牌 月份牌广告画 室内家具 

分 类 号：J21[艺术—美术]