基于B端产品可用性测试的情感评估模型可行性研究  

Feasibility Study of Sentiment Evaluation Model Based on B-Terminal Product Usability Testing

作　　者：许卓麟 张祖耀[1] 王碧凌 袁文珩 

机构地区：[1]浙江理工大学艺术与设计学院,浙江 杭州

出　　处：《Design（汉斯）》2023年第4期2172-2179,共8页设计（汉斯）

摘　　要：为了能让用户感知体验与产品可用性维度对标定位,帮助设计师在产品可用性测试和用户情感体验之间找到更加精准的切入点,更科学地进行方案迭代与优化。课题组将在认知学习相关理论的指导下,构建适用于B端产品交互的情感语义空间,通过交互实验将用户情感感知主客观量化,根据关联度分析构建用户情感体验评估模型,丰富设计策略。进一步优化产品体验设计的质量,提升设计师的可用性设计成效,促进用户对产品的情感体验。最后通过设计方案的实践将理论应用于指导。该评估模型可以利用关联度分析将可用性测试维度针对该情感维度得出强关联优先级排序 ,并有效的为后续的方案迭代提供科学依据。In order to calibrate user perception experience and product usability dimension, designers can find a more accurate entry point between product usability testing and user emotional experience, and carry out solution iteration and optimization more scientifically. Under the guidance of relevant theories of cognitive learning, the research group will build an affective semantic space suitable for the interaction of Bend products, quantify the subjective and objective perception of users’ emotions through interaction experiments, and build an evaluation model of users’ emotional experience based on correlation degree analysis to enrich design strategies. The evaluation model of user’s emotional experience is constructed according to relational analysis, and the design strategy is enriched. Further optimize the quality of product experience design, improve the usability design effect of designers, and promote users’ emotional experience of products. Finally, through the practice of the design scheme, the theory is applied to guide. This evaluation model can make use of correlation degree analysis to get a strong correlation priori-ty ranking from the usability test dimension to the emotion dimension, and effectively provide a scientific basis for the subsequent program iteration.

关 键 词：旧童书 可用性测试 情感设计 B端互联网产品 情感驱动 PAD情感空间 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]