Y2K服装设计的场景化趋势研究  

Study on the Trend of Scene in Y2K Fashion Design

作　　者：刘佳咪 须秋洁[1] 普金平 

机构地区：[1]浙江理工大学服装学院,浙江 杭州

出　　处：《Design（汉斯）》2023年第4期2394-2403,共10页设计（汉斯）

摘　　要：新生代年轻消费者的审美趋向多元化发展,为了深入了解青年群体,也为当代服装设计师提供具有现实意义的设计思维。文章采用学科如符号学、社会学、传播学等交叉研究的方式,以品牌的视角分析Y2K风格的服装设计特征,总结了Y2K风格受众群体的形象,创新性的融入场景化的理念,一窥Y2K青年亚文化群体的意指所需,为现代服装设计提供新颖、创新的“以人为本”的价值参考。The aesthetic development of the new generation of young consumers tends to be diversified. In order to deeply understand the youth group, it also provides contemporary fashion designers with practical design thinking. This paper adopts interdisciplinary research methods such as semiotics, sociology and communication studies, to analyze the clothing design features of Y2K style from the perspective of brands, summarizes the images of Y2K style audiences, innovative integrates the concept of scene, and gives a glimpse of the meaning and needs of Y2K youth subculture groups. It provides a new and innovative “people-oriented” value reference for modern clothing design.

关 键 词：Y2K青年亚文化 服装设计 消费需求 场景 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]