地域文化下湖州绫绢在茶礼包装中的创新探究  

Study on the Innovative Application of Huzhou Silk in Tea Gift Packing from the Perspective of Regional Culture

作　　者：张洁 金曾可 

机构地区：[1]浙江理工大学服装学院,浙江 杭州

出　　处：《Design（汉斯）》2023年第4期3580-3587,共8页设计（汉斯）

摘　　要：为了湖州丝绸文化、茶文化能够更适宜现代语境,加快文化复兴。文章通过文献阅读、分析比较、田野调查的研究方法,旨在挖掘湖州地域文化,剖析湖州茶文化与钱山漾文化之间的关联,寻找两者在现代语境中茶礼包装设计创新的可行性,并且将历史悠久的湖州绫绢融入到具有湖州城市地域特色的现代茶礼中,从不同角度提出了绫绢在茶礼包装中的创新应用。In order to Huzhou silk culture, tea culture can be more suitable for the modern context, speed up the cultural Renaissance. Through the research methods of literature reading, analysis and comparison and field investigation, this paper results in explore the regional culture of Huzhou, analyze the correlation between Huzhou tea culture and Qianshan Yang culture, find the feasibility of the innovation of tea ceremony packaging design of both in the modern context, and integrate the time-rich silk of Huzhou into the modern tea ceremony with the regional characteris-tics of Huzhou city. The innovative application of silk in tea gift packaging is put forward from different angles.

关 键 词：地域文化 茶文化 钱山漾文化 湖州绫绢 现代茶礼 

分 类 号：F42[经济管理—产业经济]