基于场景交互理论的短视频APP界面设计研究——以抖音为例  

Research on Short Video APP Interface Design Based on Scene Interaction Theory—Taking TikTok as an Example

作　　者：刘腾铃 李佳 

机构地区：[1]浙江理工大学艺术与设计学院,浙江 杭州

出　　处：《Design（汉斯）》2023年第4期3825-3832,共8页设计（汉斯）

摘　　要：文章从用户场景交互的视角出发,分析当下热门的抖音短视频APP交互界面设计的特点,并提出基于场景交互体验的短视频APP交互界面设计策略。总结出短视频APP在界面设计中应充分考虑用户在视觉形式、交互内容、交互行为等多种体验场景层面的需求,同时,营造良好社交互动氛围,注重用户情感价值,增强用户的体验度等。希望通过本文的研究,能对提升抖音APP产品的用户黏性和商业价值有所助力。From the perspective of user scenario interaction, this article analyzes the characteristics of the interactive interface design of the currently popular TikTok short video APP, and proposes a short video APP interactive interface design strategy based on scenario interactive experience. It is concluded that the interface design of short video APP should fully consider the needs of users in various experience scenarios such as visual form, interactive content, and interactive behaviors. At the same time, it should create a good social interaction atmosphere, focus on user emotional value, and enhance user experience. It is hoped that the research in this article will help improve the user stickiness and commercial value of TikTok APP products.

关 键 词：场景交互 APP交互界面设计 用户体验 短视频 抖音 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]