媒介空间中的城市形象设计研究——以洛阳为例  

Research on the Strategy of Urban Image Design in Media Space—A Case Study of Luoyang City

作　　者：王丹丹 

机构地区：[1]南京林业大学,人文社会科学学院,江苏 南京

出　　处：《Design（汉斯）》2023年第4期3995-3999,共5页设计（汉斯）

摘　　要：随着媒介空间中城市形象传播的设计程度不断提高,社交媒体平台设计展演的城市形象,不断结构性地塑造着大众脑海中的城市印记,以洛阳市为例,作为在拟态媒介空间中被广泛设计建构的一座网红城市,洛阳的城市形象越来越向媒介化发展,拟态环境的现实影响在不断延伸,以代表性的文化古都、牡丹文化甲天下等形象元素被社交媒体广泛设计和传播,形成了城市形象可依托的媒介设计资源。因此,在设计媒体环境中的城市形象内容传播时,要特别关注拟态媒介空间中的形象设计,以达到最佳的城市形象传播效果。本文将采用案例研究法,从社交媒体以拟态城市洛阳在媒介空间中的城市形象设计建构的视角,分析媒介空间中城市形象设计的底层逻辑,在此基础上对洛阳城市形象的多维度立体化设计传播进行探究,并针对洛阳城市形象设计传播中存在的问题提出优化路径建议。With the continuous improvement of the design degree of urban image communication in the media space, the urban image designed and displayed by social media platforms has continuously shaped the urban imprint in the public’s mind. Taking Luoyang as an example, as an Internet celebrity city widely designed and constructed in the virtual media space, Luoyang’s urban image has become more and more media oriented. The realistic influence of mimicry environment continues to extend, and the representative cultural ancient capital, Peony culture and other image elements are widely designed and disseminated by social media, forming a media design resource that the city image can rely on. Therefore, we should pay special attention to the image design in the mimicry media space in order to achieve the best effect of urban image communication in the media environment. This paper will adopt the case study method and an-alyze the underlying logic of urban image design in media space from the perspective of social media and the urban image design construction of the mimicry city of Luoyang in the media space. On this basis, it will explore the multi-dimensional three-dimensional design communication of Luoyang’s urban image, and propose optimization path suggestions for the problems ex-isting in the design communication of Luoyang’s urban image.

关 键 词：媒介空间 城市形象设计 拟态城市 

分 类 号：G20[文化科学—传播学]