数字化背景下AI赋能创业管理与实践课程教学改革研究  

Research on Teaching Reform of AI-Enabled Entrepreneurship Management and Practice Courses in the Context of Digitalization

作　　者：赵纯 刘琦 詹肖牮 郑俊峰 姜浩 

机构地区：[1]东莞城市学院商学院,广东 东莞 [2]中国移动通信集团广东有限公司深圳分公司,广东 深圳

出　　处：《教育进展》2025年第3期467-471,共5页Advances in Education

基　　金：1) “工商管理”课程教研室,2024东莞城市学院教改项目(编号:2024z1gc009);2) 粤港澳大湾区科教融合内外动力因素及协同发展规律研究,广东省社科基地东莞城市学院大学与城市融合发展研究中心课题(编号:2024KF003)。

摘　　要：随着数字化时代的来临,人工智能(AI)技术迅速发展并在各个领域产生了深远影响。首先剖析课程教学现状,指出在教学内容、方法、评价及师资等方面存在不足的情况。随后阐述改革思路与目标,包含构建知识图谱矩阵、训练大模型等多维度举措,以培养拔尖创新人才。重点介绍了AI赋能的教学改革策略,涵盖构建三位一体课程体系、创新混合式教学模式、多元化考核、个性化教学服务、师资建设及教学资源建设等内容。通过利用AI技术优化教学各环节,旨在提升教学效果,增强学生创业思维与实践能力,使课程更好适应数字化创业环境,为高校相关课程教学改革提供参考借鉴。With the advent of the digital era, Artificial Intelligence (AI) technology has developed rapidly and had a profound impact in various fields. Firstly, the current situation of course teaching is analyzed, pointing out the deficiencies in teaching content, methods, evaluation and teachers. Subsequently, it elaborates on the reform ideas and goals, including multi-dimensional initiatives such as constructing a knowledge graph matrix and training large models, in order to cultivate top-notch innovative talents. It focuses on the AI-enabled teaching reform strategy, covering the construction of a three-in-one curriculum system, innovative hybrid teaching mode, diversified assessment, personalized teaching services, faculty construction and teaching resources construction. By using AI technology to optimize all aspects of teaching, it aims to improve teaching effect, enhance students’ entrepreneurial thinking and practical ability, better adapt the curriculum to the digital entrepreneurial environment, and provide reference for the teaching reform of related courses in colleges and universities.

关 键 词：数字化 AI赋能 创业管理与实践 教学改革 

分 类 号：G642[文化科学—高等教育学]