Application of Mindsets to Health Education and Behavior Change Programs  

作　　者：Jordan Losavio Elizabeth Gollub Jordan Losavio;Elizabeth Gollub(School of Nutrition and Food Sciences, Louisiana State University, Baton Rouge, LA, USA;School of Nutrition and Food Sciences, Louisiana State University Agricultural Center, Baton Rouge, LA, USA)

机构地区：[1]School of Nutrition and Food Sciences, Louisiana State University, Baton Rouge, LA, USA [2]School of Nutrition and Food Sciences, Louisiana State University Agricultural Center, Baton Rouge, LA, USA

出　　处：《Health》2022年第4期407-417,共11页健康（英文）

摘　　要：Successful health promotion programs are characterized in part, by the willingness of audiences to engage, participate, and adopt healthier behaviors. But presentation of messages that reach and resonate with the intended audience remains challenging. This is due in part to the variety of mindsets—viewpoints, attitudes, and beliefs—within a population. These mindsets play an essential role in understanding and predicting behaviors and lifestyle factors associated with health or chronic diseases. The purpose of this study is to demonstrate how a specific survey-based method of mindset segmentation can distinguish predominant mindsets and then be used to create, adapt, and/or market health programs to appeal to these mindsets. Steps in survey construction, distribution, and analysis are described. Interpretation of the results, yielding three primary mindsets, is the critical outcome of this segmentation method. The applications of this interpretation to community health education programs are suggested. This approach has potential to inform, enhance, or customize programs, tailoring activities, methods, and messages to the preferences of the community.Successful health promotion programs are characterized in part, by the willingness of audiences to engage, participate, and adopt healthier behaviors. But presentation of messages that reach and resonate with the intended audience remains challenging. This is due in part to the variety of mindsets—viewpoints, attitudes, and beliefs—within a population. These mindsets play an essential role in understanding and predicting behaviors and lifestyle factors associated with health or chronic diseases. The purpose of this study is to demonstrate how a specific survey-based method of mindset segmentation can distinguish predominant mindsets and then be used to create, adapt, and/or market health programs to appeal to these mindsets. Steps in survey construction, distribution, and analysis are described. Interpretation of the results, yielding three primary mindsets, is the critical outcome of this segmentation method. The applications of this interpretation to community health education programs are suggested. This approach has potential to inform, enhance, or customize programs, tailoring activities, methods, and messages to the preferences of the community.

关 键 词：Mindset Segmentation Health Promotion Cognitive Science Community Program Development 

分 类 号：R193[医药卫生—卫生事业管理]