IEC Materials as Tools to Induce Climate Action as Perceived by Coastal Communities in Zambales, Philippines  

作　　者：Roann P. Alberto Anastacia S. Mendoza Annie Melinda Paz-Alberto Roann P. Alberto;Anastacia S. Mendoza;Annie Melinda Paz-Alberto(College of Business Administration and Accountancy, Central Luzon State University, Science City of Munoz, Nueva Ecija, Philippines;Brain Juice Collective Pte. Ltd., Raeburn Park, Singapore;Central Luzon State University, Science City of Munoz, Nueva Ecija, Philippines)

机构地区：[1]College of Business Administration and Accountancy, Central Luzon State University, Science City of Munoz, Nueva Ecija, Philippines [2]Brain Juice Collective Pte. Ltd., Raeburn Park, Singapore [3]Central Luzon State University, Science City of Munoz, Nueva Ecija, Philippines

出　　处：《American Journal of Climate Change》2024年第4期697-719,共23页美国气候变化期刊(英文)

摘　　要：IEC materials promote climate action and affect community behavior. The purpose of the study was to find out how local communities perceived about IEC materials on community-based adaptation techniques and ecosystem-based approaches to combating climate change. It also examined the relationship be-tween respondents’ sociodemographic characteristics and the IEC materials’ attributes. Forty-two (42) coastal barangays in Zambales yielded 640 responses using survey questionnaires. Data analysis included frequency, percentage, and correlation. IEC materials were effective in comprehension, relevance, content, visual appeal, acceptance, and impact. Respondents were able to swiftly understand simple statements concerning climate change. Respondents were significantly impacted by attractiveness, visually appealing and recognizable images about adaptation and mitigation strategies for climate change. Municipalities were associated with practically all IEC material attributes. Education and respondent type influenced some IEC material characteristics. Coastal municipalities had different views on IEC material attributes. Because of IEC materials’ effectiveness, coastal communities are more inspired and motivated to take climate action. IEC materials give local populations useful knowledge about climate change that they may apply even in the absence of formal education.IEC materials promote climate action and affect community behavior. The purpose of the study was to find out how local communities perceived about IEC materials on community-based adaptation techniques and ecosystem-based approaches to combating climate change. It also examined the relationship be-tween respondents’ sociodemographic characteristics and the IEC materials’ attributes. Forty-two (42) coastal barangays in Zambales yielded 640 responses using survey questionnaires. Data analysis included frequency, percentage, and correlation. IEC materials were effective in comprehension, relevance, content, visual appeal, acceptance, and impact. Respondents were able to swiftly understand simple statements concerning climate change. Respondents were significantly impacted by attractiveness, visually appealing and recognizable images about adaptation and mitigation strategies for climate change. Municipalities were associated with practically all IEC material attributes. Education and respondent type influenced some IEC material characteristics. Coastal municipalities had different views on IEC material attributes. Because of IEC materials’ effectiveness, coastal communities are more inspired and motivated to take climate action. IEC materials give local populations useful knowledge about climate change that they may apply even in the absence of formal education.

关 键 词：Perception Coastal Communities IEC Materials IEC Materials Attributes Climate Change Adaptation Strategies Climate Action Coastal Municipalities 

分 类 号：TM7[电气工程—电力系统及自动化]