Research on the Collaborative Governance of Social Responsibility in Online Audiovisual Enterprises  

作　　者：Chuying Kang Muhammad Zaffwan Idris Juan Liu Chuying Kang;Muhammad Zaffwan Idris;Juan Liu(Faculty of Art, Sustainability & Creative Industry, University Pendidikan Sultan Idris, Tanjung Malim, Malaysia;Faculty of Journalism and Communication, Henan University of Technology, Zhengzhou, China)

机构地区：[1]Faculty of Art, Sustainability & Creative Industry, University Pendidikan Sultan Idris, Tanjung Malim, Malaysia [2]Faculty of Journalism and Communication, Henan University of Technology, Zhengzhou, China

出　　处：《Social Networking》2024年第1期1-13,共13页社交网络（英文）

摘　　要：This paper aims to analyze the present conditions of the social responsibility ecosystem in online audiovisual enterprises in the digital age. It focuses on the governance of social responsibility in these enterprises and conducts an in-depth analysis of the problems and influencing factors related to the social responsibility aberrations of online audiovisual enterprises. Drawing upon social responsibility theory and collaborative governance theory, this research constructs a social responsibility guidance and governance system guided by the public, supported by the voluntary fulfillment of responsibilities by online audiovisual enterprises, and based on the collaborative participation of diverse stakeholders. It explores and optimizes the implementation pathways of this system, providing theoretical support and practical guidance for promoting the sustainable development of online audiovisual enterprises. Furthermore, it aims to contribute to the creation of a harmonious Internet ecosystem.This paper aims to analyze the present conditions of the social responsibility ecosystem in online audiovisual enterprises in the digital age. It focuses on the governance of social responsibility in these enterprises and conducts an in-depth analysis of the problems and influencing factors related to the social responsibility aberrations of online audiovisual enterprises. Drawing upon social responsibility theory and collaborative governance theory, this research constructs a social responsibility guidance and governance system guided by the public, supported by the voluntary fulfillment of responsibilities by online audiovisual enterprises, and based on the collaborative participation of diverse stakeholders. It explores and optimizes the implementation pathways of this system, providing theoretical support and practical guidance for promoting the sustainable development of online audiovisual enterprises. Furthermore, it aims to contribute to the creation of a harmonious Internet ecosystem.

关 键 词：Online Audiovisual Enterprises Social Responsibility Collaborative Governance 

分 类 号：F42[经济管理—产业经济]