Differential Effect of Gender & Snapchat Filter Types on Attraction Perception  

作　　者：Zuoming Wang Zuoming Wang(Department of Communication Studies, University of North Texas, Denton, USA)

机构地区：[1]Department of Communication Studies, University of North Texas, Denton, USA

出　　处：《Social Networking》2024年第4期66-79,共14页社交网络（英文）

摘　　要：The focus of this study was to examine how different factors including gender of the person on Snapchat and Snapchat filter types (no filter vs. pretty filter vs. frown filter vs. dog filter vs. sponsored filter) influence social and physical attraction perception of a person. An experiment manipulating both factors was conducted (N = 226). Results showed female on Snapchat was rated significantly higher on both social and physical attraction than their male counterparts. The use of different types of Snapchat filters had a significant effect on social attraction, but not on physical attraction. Moreover, there was a significant interaction effect between gender of the person on Snapchat and the types of Snapchat filter used on the social attraction rating.The focus of this study was to examine how different factors including gender of the person on Snapchat and Snapchat filter types (no filter vs. pretty filter vs. frown filter vs. dog filter vs. sponsored filter) influence social and physical attraction perception of a person. An experiment manipulating both factors was conducted (N = 226). Results showed female on Snapchat was rated significantly higher on both social and physical attraction than their male counterparts. The use of different types of Snapchat filters had a significant effect on social attraction, but not on physical attraction. Moreover, there was a significant interaction effect between gender of the person on Snapchat and the types of Snapchat filter used on the social attraction rating.

关 键 词：Snapchat Filter Style ATTRACTION 

分 类 号：TN7[电子电信—电路与系统]