the National Natural Science Foundation of China (Grant Nos. 61672368, 61373097, and 61672367);the Research Foundation of the Ministry of Education and China Mobile (MCM20150602);the Science and Technology Plan of Jiangsu (BK20151222).
We present a very different cause of search engine user behaviors ——fascination. It is generally identified as the initial effect of a product attribute on users' interest and purchase intentions. Considering the fa...