The maximization of personalized influence is a branch of maximizing the influence of social networks, and the goal is to target specific social network users and mine the set of initial impact diffusion users that ha...
Influence maximization is one fundamental and important problem to identify a set of most influential individuals to develop effective viral marketing strategies in social network. Most existing studies mainly focus o...
Influence maximization is the problem to identify and find a set of the most influential nodes, whose aggregated influence in the network is maximized. This research is of great application value for advertising,viral...
This paper was supported by the National Natural Science Foundation of China (61562091), Natural Science Foundation of Yunnan Province (2014FA023,201501CF00022), Program for Innovative Research Team in Yunnan University (XT412011), and Program for Excellent Young Talents of Yunnan University (XT412003).
Maximizing the spread of influence is to select a set of seeds with specified size to maximize the spread of influence under a certain diffusion model in a social network. In the actual spread process, the activated p...
This paper was supported by the National Natural Science Foundation of China (61472345, 61562091), the Natural Science Foundation of Yunnan Province (2014FA023,2013FB010), the Program for Innovative Research Team in Yunnan University (XT412011), the Program for Excellent Young Talents of Yunnan University (XT412003), Yunnan Provincial Foundation for Leaders of Disciplines in Science and Technology (2012HB004), and the Research Foundation of the Educational Department of Yunnan Province (2014C134Y).
There exist two or more competing products in viral marketing, and the companies can exploit the social interactions of users to propagate the awareness of products. In this paper, we focus on selecting seeds for maxi...