云南高校图书馆联盟文献共享服务平台- CO-BRANDING

CO-BRANDING: 作品数：6被引量：0H指数：0; 导出分析报告; 相关领域：经济管理更多>>; 相关机构：深圳大学上海交通大学更多>>; 相关期刊：《商学院》《China Chemical Reporter》《Chinese Business Review》《品质》更多>>

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The Outcomes of the Co-branding Strategy: 《Chinese Business Review》2012年第9期823-829,共7页Magdalena Grebosz; The objective of this study is to investigate the outcomes of co-branding strategy in the assessment of the brand managers of analysed companies on European market and verification if a co-branding gives the opportuni...; 关键词：CO-BRANDING PARTNER BRAND cooperation ALLIANCE STRATEGY