ADVERTISING

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Scandals Stir Concerns Over Live-Commerce
《Beijing Review》2024年第47期48-48,共1页
In September,Three Sheep Group,a Chinese content provider for Internet.platforms,was fined 68.94 million yuan($9 million)for engaging in false advertising during its live commerce sessions—where livestreaming and e-c...
关键词：ADVERTISING COMMERCE false 
I Do-Not
《Beijing Review》2023年第32期38-39,共2页Yuan Yuan 
"Diamonds are forever"is arguably one of the most successful advertising slogans ever.However,these glitering gems,symbols of love,wealth and prestige,seem to be losing their luster among China's younger generations.
关键词：YOUNGER ADVERTISING DIAMOND 
In Top Gear
《Beijing Review》2020年第27期34-35,共2页Wang Jun 
Car sales rebound as epidemic situation and consumer confidence both improveDuring the May Day holiday, Feng Wei, who works for an advertising agency in Chengdu, Sichuan Province in southwest China, bought a new car. ...
关键词：ADVERTISING SOUTHWEST Chengdu 
Is Live-Stream Marketing by Officials a Good Idea?
《Beijing Review》2020年第17期46-47,共2页
With the novel coronavirus disease(COVID-19)pandemic effectively under control in China,the countr's economic activity is expected to recover soon.However,many farmers are struggling to offload agricultural products t...
关键词：behalf ADVERTISING SHUTDOWN 
Advertising The Punch-Line
《Beijing Review》2016年第33期32-33,共2页Yuan Yuan 
AChinese singer who struggled to gain popularity for years has finally made it--as a joke writer, or duanzi shou in Chinese, on social networks. By creating short and funny pieces on Weibo,
关键词：LINE 俱乐部 广告 中国 网络 
Advertising and Adulation:East and West
《Beijing Review》2009年第20期48-48,共1页MA LILI 
In the United States, Americans are constantly focusing their attention and admiration on successful people. Everyone avidly reads about and talks about popular stars, musicians and heroes. Michael Phelps, Madonna, an...
关键词：In Advertising and Adulation:East and West 
Is Nude Public Welfare Advertising Desirable?
《Beijing Review》2006年第26期44-45,共2页
In early June, a public service advertisement promoting breast cancer awareness created widespread controversy in China. The poster appeared beside major bus stations on the roads in Changsha, the capital
关键词：Is Nude Public Welfare Advertising Desirable PRO 
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