课程思政视域下新商科专业群基础课程的教学设计与实施——以市场营销基础课程为例  

The Teaching Design and Implementation of the New Business Specialty Group’s Basic Curriculums from the Perspective of Curriculum Ideology and Politics——Based on the Basic Curriculums of Marketing as an Example

作　　者：吴星[1] 陈声廉[1] 林华瑾[1] WU Xing;CHEN Shenglian;LIN Huajin(Hainan College of Economics and Business,Haikou 571127,China)

机构地区：[1]海南经贸职业技术学院,海口571127

出　　处：《职业技术》2022年第10期90-96,共7页Vocational Technology

基　　金：海南省教育厅2020年重点课题项目“以‘双高计划’打造高职‘海南范例’的实践研究”(Hnjg2020ZD-48)

摘　　要：课程思政是落实立德树人根本任务的关键举措。文章以市场营销基础课程为例,从明确课程思政目标、分析学情、挖掘思政元素并重构教学内容、采取有效的教学手段和实施过程、构建课程思政考核评价体系,探究在课程思政视域下新商科专业群基础课程的教学设计与实施,改革和优化课程教学,使专业群基础课程能与专业群核心课程、专业群拓展课程形成一体的课程思政教学体系,实现新商科人才培养的目标。Curriculum ideology and politics is the key measure to carry out the fundamental task of moral education.Taking the basic curriculums of marketing as an example,this paper explores the teaching design and implementation of the basic curriculums of new business specialty group from the perspective of curriculum ideology and politics,from the aspects of clarifying the objectives of curriculum ideology and politics,analyzing the learning situation,digging ideological and political elements and reconstructing the teaching content,adopting effective teaching means and implementation process,and constructing the evaluation system of curriculum ideology and politics assessment.Reform and optimize the curriculum teaching,so that the basic curriculums of professional group,core courses of professional group and extended courses of professional group can form a teaching system of curriculum ideology and politics,and achieve the goal of cultivating new business talents.

关 键 词：课程思政 新商科 人才培养 

分 类 号：F713.50-4[经济管理—市场营销] G641[经济管理—产业经济]