《国标》指导下商务英语谈判教材的评估  

An Evaluation of Business English Negotiation Textbooks under the National Standards

作　　者：高利芬[1] 侯艳芳[1] Gao Lifen;Hou Yanfang

机构地区：[1]长江大学外国语学院,湖北省荆州市434023

出　　处：《中国ESP研究》2020年第4期89-98,114-115,共12页Chinese Journal of ESP

基　　金：长江大学教学研究项目“ESP跨学科合作教学模式的研究与实践”(项目编号:JY2018023)的阶段性研究成果

摘　　要：2018年教育部发布新的《高等学校商务英语专业本科教学质量国家标准》,为培养我国商务英语专业创新人才、提高人才培养质量提供了专业的规范与指导。其中教材建设是培养合格商务英语人才的重要环节。本文在对当前国内商务英语谈判教材现状调查的基础上,综合运用国内外主流教材评价理论,选取当前使用较普遍的四套商务英语谈判教材,分别从宏观、微观视角比较分析了这四套教材的异同,并结合《国标》对这四套教材进行横向分析。研究发现,从教学指导思想角度看,四本教材都体现了《国标》对商务英语人才的培养目标,但部分教材在内容结构和单元布局上存在重复,在谈判语言和谈判技能训练方面有待提高。在教材组成方面,有的教材存在配套资料不完整、不够立体化的问题。针对以上问题,本文提出相应对策,以期为编写出版和遴选当前适合我国国情和符合商务英语专业人才培养目标的教材提供参考。In 2018,the Ministry of Education issued"The National Standards for the Quality of Undergraduate Business English teaching in Universities",which provides professional norms and guidance for training innovative Business English talents and improving the quality of talent training.The curriculum design and construction of teaching materials constitute an important part of training qualified talents for Business English Communication.Based on an examination of the current Business English textbook compilations in China,this paper selects four business negotiation textbooks,which are widely used at present,for the study.Integrating the existing evaluation theories and frameworks at home and abroad,the study analyzes the similarities and differences of the four textbooks from the macro and micro perspectives respectively and assesses the validity of the four textbooks under the guidance of the national standard.It is found that the four textbooks all reflect the training objectives set by the National Standards,but there are repetitions in the content structure and unit layout,and the training of language and negotiation skills that need to be improved.Particularly in the composition of teaching materials,the four textbooks are incomplete,lacking multi-modal or multidimensional supplementary training materials.In view of the above problems,the paper puts forward corresponding strategies for compiling and selecting textbooks that better fit the national conditions and objectives of training Business English talents.

关 键 词：《高等学校商务英语专业本科教学质量国家标准》 商务英语 谈判教材 教材评估 

分 类 号：H319.3[语言文字—英语] F710-4[经济管理—产业经济]