中医药文化融合新媒体发展研究可视化分析  

Visual Analysis of the Research on the Development of Traditional Chinese Medicine Culture’s Integration with New Media

作　　者：罗茜[1] Luo Xi(Humanity Department of Jiangxi University of Traditional Chinese Medicine,Nanchang 330004,China)

机构地区：[1]江西中医药大学人文学院,江西南昌330004

出　　处：《亚太传统医药》2020年第10期19-21,共3页Asia-Pacific Traditional Medicine

基　　金：江西省社会科学研究规划项目(19YY16);江西省高校人文社科项目(JC19231)

摘　　要：运用计算机检索CNKI数据库,获取中医药文化融合新媒体的相关研究,应用Excel和Citespace软件进行可视化分析,以探究中医药文化融合新媒体的研究现状、热点及趋势。结果表明:(1)该领域的相关研究历经空窗期、萌芽期和发展期三个阶段,近年来呈现较明显的上升趋势;(2)研究成果多发表在专业性较强的中医药类期刊,影响力有限;(3)研究者普遍集中在中医药院校,跨学科、跨机构的协同合作非常不足;(4)研究成果同质化倾向比较突出,迫切需要新思路、新方法的介入。The computer searches the CNKI database to obtain relevant research on Traditional Chinese Medicine culture’s integration with new media,and uses Excel and Citespace software for visual analysis to explore the research status,hotspots and trends of Traditional Chinese Medicine culture’s integration with new media in recent years.The results show that:①the related research in this field has gone through three stages:the empty window period,the germination period and the development period,and has shown a clear upward trend in recent years;②the research results are mostly published in highly specialized Chinese medicine journals with limited influence;③researchers are generally concentrated in traditional Chinese medicine universities,and interdisciplinary and interagency collaboration is very inadequate;④research trends are more homogeneous,and new ideas and methods are urgently needed.

关 键 词：中医药文化 新媒体 可视化分析 

分 类 号：R2-03[医药卫生—中医学]