国产儿童电影高质量发展及其经济效益  

High-Quality Development of Chinese Children’s Films and Its Economic Benefits

作　　者：李美琪 LI Mei-qi(Academy of Arts,Cheongju University,Cheongju 36076,South Korea)

机构地区：[1]韩国清州大学艺术大学院,忠清北道清州36076

出　　处：《山西财经大学学报》2024年第S02期137-139,共3页Journal of Shanxi University of Finance and Economics

摘　　要：着眼于电影经济视角,探究国产儿童电影的发展态势与经济价值,为影视产业提供深入的市场分析和策略建议。回顾了国产儿童电影的发展历程,包括竞争激烈的市场环境和日益多样化的观众需求。深入挖掘儿童电影叙事结构对市场接受度的影响,包括家庭、成长等主题如何与经济效益挂钩。同时,考察了受众群体的偏好,分析不同年龄、性别和地域背景下观众的国产儿童电影消费行为,揭示市场细分与目标受众定位的重要性。This study focused on the development trend and economic value of Chinese children’s films from the perspective of the film economy,aiming to provide in-depth market analysis and strategic recommendations for the film industry.The article first reviewed the development history of domestic children’s films,and pointed out their unique position and the challenges they face,including a highly competitive market environment and increasingly diversified audience demands.Further,the paper conducted case studies of landmark domestic children’s films in recent years,and delved into how the narrative structures of children’s films has impacted market acceptance,including how themes such as family and growth are linked to economic benefits.Additionally,the paper examined the preferences of target audiences,analyzing the consumption behavior of viewers from different ages,genders,and regional backgrounds towards domestic children’s films,revealing the importance of market segmentation and target audience positioning.

关 键 词：电影经济 国产儿童电影 叙事研究 儿童视角 

分 类 号：J943[艺术—电影电视艺术]