乡村振兴视野下农产品展销与大学生创新创业——以江西中医药大学“红旅燎原”管理平台为例  

Exhibition and Sales of Agricultural Products and College Students'Innovation and Entrepreneurship Practice within the Scope of Rural Revitalization——Taking the Management Platform of“Hong Lv Liao Yuan”in Jiangxi University of Chinese Medicine as An Example

作　　者：蔡媛媛 陈璇 艾卫平[1] CAI Yuan-yuan;CHEN Xuan;AI Wei-ping(Entrepreneurship College,Jiangxi University of Chinese Medicine,Nanchang 330004;Communist Youth League Office,Jiangxi University of Chinese Medicine,Nanchang 330004,China)

机构地区：[1]江西中医药大学创业学院,江西南昌330004 [2]江西中医药大学团委宣传部,江西南昌330004

出　　处：《山西财经大学学报》2022年第S02期19-21,共3页Journal of Shanxi University of Finance and Economics

基　　金：江西省教改课题“‘青年红色筑梦之旅’扶贫产品展销实践与大学生思政教育改革研究项目”(JXJG-20-12-6)

摘　　要：大学生作为中国未来社会的中坚力量,肩负着中国实现伟大复兴梦想的重任。实现中华民族的伟大复兴,最艰巨繁重的任务依然在乡村,只有实现乡村振兴,才能实现社会稳定和国家富强。随着互联网的兴起,利用电商平台进行农产品资源对接正逐渐成为富农的途径之一。借助大学生创新创业项目搭建“农户-高校-地方政府”的电商平台还未有雏形,本文以江西中医药大学“红旅燎原”管理平台为例,探索高校以青年红色筑梦之旅项目拓宽农产品销售渠道的可行性。College students are the backbone of realizing the rejuvenation of the Chinese nation.And rural revitalization is the key to social development.The popularity of e-commerce has helped farmers sell agricultural products well.At present,the e-commerce platform of“farmer-university-local government”is still being explored.This paper took the management platform of“Hong Lv Liao Yuan”in Jiangxi University of Chinese Medicine as an example to explore the possibility of broadening the sales channels of agricultural products by introducing the project of“Red Dream Journey with Young People”.

关 键 词：乡村振兴 农产品展销 大学生创新创业 

分 类 号：G647.38[文化科学—高等教育学] F724.6[文化科学—教育学] F323.7[经济管理—产业经济]