考虑服务水平的全渠道供应链运行模式比较研究  

A Comparative Study on the Operation Mode of Omni-Channel Supply Chains When Considering Service Level

作　　者：吴晓志 曹细玉 陈宏[2] WU Xiao-zhi;CAO Xi-yu;CHEN Hong(University of Electronic Science and Technology of China,Zhongshan Institute,Zlsongshan 528400,China;School of Management and Economics,University of Elcctrcnic Science and Technology of China,Chengdu,610054 China)

机构地区：[1]电子科技大学中山学院经贸学院,广东中山528400 [2]电子科技大学经济与管理学院,四川成都610054

出　　处：《数学的实践与认识》2020年第2期104-110,共7页Mathematics in Practice and Theory

基　　金：教育部人文社科基金(19YJC630185);广东省教育厅科研项目(2018WTSCX199,2018WQNCX250);国家自然科学基金(71472026);国家社会科学基金(15BJY024).

摘　　要：新零售改变了以渠道间价格竞争为主的传统模式,形成了以服务水平为主的全渠道互补机制.当考虑供应链渠道服务水平时,制造商垂直、零售商水平和制造商部分垂直三种模式下的产品零售价格、销售数量、服务水平以及供应链利润可以被求出,通过三种不同模式的决策值,研究发现,制造商垂直模式时供应链利润最高,而制造商部分垂直供应链的服务水平最高;当渠道服务水平存在竞争时,零售商水平供应链模式的利润优于制造商部分垂直供应链模式;当渠道服务水平存在搭便车时,制造商部分垂直模式的利润将优于零售商水平模式.Nowadays,the decision of omni-channel supply chains changes price competition in traditional muti-channel supply chains.Operation strategies in Omani-channel supply chains such as price mechanism and service free-riding have become important issues.When there exists service levels in these omni-channel supply chains,the corresponding retail price,sales quantity,service level and total supply chain profit under three supply chain channels can be obtained.Then,we compare the decision parameters in the three supply chain channels.The results show that the total supply chain profit of the vertical manufacturer’s omni-channel supply chain is the highest and the service level of the partly vertical manufacturer’s omnichannel supply chain is the highest.When there exists service competition in the three supply chains,the total supply chain profit of the horizontal retailer’s omni-channel supply chain is better than that of the partly vertical manufacturer’s omni-channel supply chain.When there exists service free-riding,the total supply chain profit of the partly vertical manufacturer’s omni-channel supply chain is better than that of the horizontal retailer’s omni-channel supply chain.

关 键 词：全渠道 O2O机制 服务竞争 服务合作 

分 类 号：F274[经济管理—企业管理]