城市居民低碳出行意愿的影响因素及促进对策  

Influencing Factors and Promoting Countermeasures of Urban Residents’ Low-carbon Trip Willingness

作　　者：石洪景[1] SHI Hongjing(School of Economic and Trade,Fujian Jiangxia University,Fuzhou 350108)

机构地区：[1]福建江夏学院经济贸易学院,福州350108

出　　处：《科技促进发展》2020年第6期635-642,共8页Science & Technology for Development

基　　金：2017年福建省教育厅,福建省高校杰出青年科研人才培育计划资助一般项目(闽教科[2017]52号):“基于‘意愿-行为’缺口修复视角的城市居民低碳消费促进策略研究”,负责人:石洪景;2015年福建省教育厅,福建省中青年教师教育科研一般项目(JAS150626):“低碳政策的实施效应及对节能行为的影响研究”,负责人:石洪景;2015年福建省哲学社会科学规划领导小组办公室,福建省社会科学规划青年项目(FJ2015C118):“城市消费者对低碳政策的满意度评价及政策优化研究”,负责人:石洪景

摘　　要：鼓励低碳出行是减少碳排放、构建低碳城市和推动生态文明建设的必然要求。通过建立多元线性回归模型,运用470位城市居民的问卷调查数据实证分析了城市居民低碳出行意愿的影响问题。研究发现:较低水平的价值观念对低碳出行意愿产生负向影响;较强的从众心理对低碳出行意愿产生正向影响;低碳出行越便利,城市居民低碳出行意愿就越高;高年龄城市居民选择低碳出行的意愿更强;而收入水平越高的城市居民,其低碳出行意愿反而越低。因此,应不断强化低碳出行价值观念,提高低碳出行便利程度,努力营造众人低碳出行的社会氛围,关注低年龄城市居民的低碳出行选择,并引导高收入居民更多地选择低碳出行方式。Encouraging low-carbon trip is an inevitable requirement for reducing carbon emissions,building lowcarbon cities and promoting the construction of ecological civilization.Through the establishment of multiple linear regression model,this paper empirically analyzed the impact of low-carbon trip willingness of urban residents with 470 questionnaire data.The study found that the values of lower level have a negative effect on the low-carbon trip willingness.Strong herd mentality has positive effects on low-carbon trip willingness.Low-carbon trip is more convenient,the low-carbon trip willingness of urban residents is higher.The willingness to choose low-carbon trip of high age urban residents is stronger.And the higher the income level of urban residents,the lower the willingness of their lowcarbon trip.Therefore,we should constantly strengthen the values of low-carbon trip,improve the convenience of lowcarbon trip,and strive to create a low-carbon trip social atmosphere,focus on low-carbon trip options for urban residents with low age,and guide high-income residents to choose more low-carbon trip modes.

关 键 词：低碳出行意愿 低碳意识 外部环境 计划行为理论 多元线性回归模型 

分 类 号：F572[经济管理—产业经济] X24[环境科学与工程—环境科学]